CPU

We made these three videos as part of a multi channel campaign, mocking the madness of new advertising methods and promoting the more efficient „slow-vertising“ in traditional newspapers.

That campaign started a online discussion around the forgotten effectiveness of print advertising.

The campaign website featured all three videos in a truely maddening website. Overloaded with animations, a crazy UX and just too many interactive elements to explore, we overwhelmed the user completely and thus transported the same message we asked in the videos: On with this madness?