SEAT Ateca
Launch Campaign


Development of a mailing for the new SEAT Ateca that appeals to all five senses of the receiver. The goal was to demonstrate how SEAT’s first-ever SUV can change the everyday life of its owner to something amazing. We achieve this by using everyday situations and translating them into a wide variety of print finishings (such as scratch-and-sniff coating, textured coating, luminous paint…).


Smell – Enjoy your coffee in the morning even more, thanks to keyless entry and start system. Scent fresh coffee when rubbing the scratch-and-sniff surface.

Taste – Get your favorite ice cream free of stress, thanks to park steering assistant. Savour dark chocolate when licking over the flavoured topping.

Feel – Your daily routine will be smoother, thanks to high quality interior. Sense different coatings – a rough one surrounding the Ateca, and a sleek covering it.

See – The city will look even better thanks to Ateca’s welcome light. Discover the luminous paint when blocking the page from light.

Hear – Listen to your heart. Pull out the card to check if the offer sounds good to you.


Conception & Art Direction

Client: SEAT Deutschland
Agency: GGH MullenLowe
Year: 2016