Any Place Can Be Beautiful

TVC for IKEA

Personal Project

Client
IKEA / Kommunikationsverband

Year
2011

A young guy can be seen around Berlin, collecting money in hilarious ways. Always with him: a sign with various female names. What seems like an odd storyline turns out to have a clever outcome.

About this TVC

This TVC has been written for entering the newcomer’s section of „Die Klappe“-Award. The spot has been voted for gold by a panel of judges as well as a public voting and was therefor forwarded to Cannes Lions Awards. IKEA gave permit to publish and to use their brandmark.

Credits

Production: Soup Filmproduktion
Producer: Stephan Fruth, Jana Blömer
Director: Christiane Brunner-Schwer, Jo!Schmid
DOP: Felix Novo de Oliveira
Edit: Toni Froschhammer, SchnittBar
Postproduction: ACHT FRANKFURT digital solutions
Music: Steve Patuta & Kahlil Feegel, Nine o’clock music

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